A Blonde Moment: Mallzee: A New Shopping Experience!

Attention ladies: there's a new way to shop online (as if we needed any more persuasion to part with our pennies!). Mallzee is a recently launched site which aims to offer a more personalised and interactive shopping experience, and I signed up to give it a go.

Having made your account, you're asked to do a little quiz to figure out your style. You then choose which brands you'd like to view - and there's a really good selection, with ASOS, Urban Outfitters and Motel in there to name a few. After that, it's time to shop! Based on your quiz choices, items from each brand are shown which match your style. You can put the ones you like into your online wardrobe, connect to Facebook, and create polls so friends can vote on what they like.

I have really enjoyed using Mallzee so far! I love shopping online, but sometimes there's a bit too much choice and you have to sift through a lot to get to the stuff you like. Mallzee cuts this out by showing what they think you'd like, and for the most part it's been pretty accurate, I've found some lovely things which are definitely my taste! The fact that you can see different brands alongside each other is great, and the website is incredibly well laid out and easy to use. Being able to ask friends and make polls is a brilliant touch provided you can get people on board, and you can also earn Mallzee dollars (one for every £3 you spend) to get perks and discounts! It's clear that they want to provide a fun, different and hassle free shopping experience, and overall I definitely think they do.